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DoorDash: Launch Campaign




With no shortage of food delivery apps in Australia, the task was to get US #1
delivery provider DoorDash known in the Australian market.

First, we successfully pitched on the client and repositioned DoorDash as more
than just a food service with a new and enduring brand tagline – Life in Order.

Then, we turned DoorDash into a household name by making it a verb – inviting Aussies
to solve everyday conundrums by simply saying ‘We DoorDash’. Whether it’s coffee and
groceries delivered in the morning or a much-needed nappy delivery in the evening,
Aussies can rely on DoorDash when they need it most to get their life in order.

This campaign was shot remotely while Victoria was in lockdown.