Chobani: Minis
Chobani is a market leader and innovator in the yogurt sector. A brand that loves
exciting their customer base with fresh new flavours and products to suit a wide
variety of ages.
Enter Chobani Minis – a product aimed at tweens, aged 9 to 13, with the goal
of positioning it as an alternative snack option.
To entice parents to pick the bright and colourful Minis for their kids, we leaned
into its healthy perks and presented them as if it was a little secret shared just
between us adults.
This campaign was shot remotely while Victoria was in lockdown.
